So, What is Public Relations and Why Should You Care?

As a public relations professional, I have had the distinct pleasure of working with public entities and high-tech startups and business-to-business (B2B) enterprises. This experience was an enlightening one, but never more so than engaging with startups and enterprises. I have worked extensively with programmers, coders, engineers and product...

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Influencer Marketing: Think Micro If You are Looking for Results

As everyone knows, all businesses whether small or big always wish to snatch that one influencer with the largest audience on the digital space. It is good to wish and aim higher, but you need not to spend tens of millions for few social media posts just because you...

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Social Media Marketing

How Social Media Influencers Can Impact Your Customers’ Purchase Decisions

If you haven’t heard, social media influencers now play a pivotal role in marketing for a wide range of brands. Whether it’s endorsing a skincare product, a luxurious handbag, a new model SUV or even the latest knitting accessory, there’s a digital influencer for every product, and increasingly, more businesses...

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