Influencer Marketing: Think Micro If You are Looking for Results

As everyone knows, all businesses whether small or big always wish to snatch that one influencer with the largest audience on the digital space. It is good to wish and aim higher, but you need not to spend tens of millions for few social media posts just because you...

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Social Media Marketing

How Social Media Influencers Can Impact Your Customers’ Purchase Decisions

If you haven’t heard, social media influencers now play a pivotal role in marketing for a wide range of brands. Whether it’s endorsing a skincare product, a luxurious handbag, a new model SUV or even the latest knitting accessory, there’s a digital influencer for every product, and increasingly, more businesses...

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Kwanini Shirika au Taasisi Yako Inahitaji Mkakati wa Mawasiliano (Communication Strategy)?

Lengo kuu la Mkakati wa Mawasiliano (Communications Strategy) wa shirika au taasisi ni kufanikisha dhana nzima ya mawasiliano ya kimkakati baina ya shirika, wafanyakazi na wadau wake kuhusu shughuli mbalimbali na matokeo yake. Malengo ya mkakati wako yakitekelezwa vyema itasaidia kuwafanya watu waendelee kuvutiwa, kupenda na kuunga mkono kazi...

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Mambo matano yatakaoyoongeza ufanisi wa biashara au taasisi yako mtandaoni

Utafiti wa hivi karibuni uliofanywa na Symantec unaonesha kwamba makampuni makubwa yanapoteza wastani wa dola milioni 4.3 au shilingi bilioni 10 za kitanzania kila mwaka duniani, hii ikitokana na makosa mbalimbali ya kimtandao. Hata kwa wataalamu wakubwa zaidi katika sekta ya mitandao ya kijamii na digitali bado kuna changamoto...

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